The Course
The Fundamentals of a Winning Campaign

The fundamentals of political communication -- how to deal with the media, write press releases and speeches, and develop positive, winning messages.

The art and science of paid advertising -- what makes a TV, radio or mail ad memorable and effective.

Building a winning coalition -- how to organize a campaign, target voters, and develop a grassroots, volunteer driven campaign.

Raising money -- how to ensure that your great ideas are heard by the voters by building a strong fundraising organization.

Building a campaign plan -- how to bring the various pieces of a campaign together into a fluid, dynamic plan that leads to victory.