The Schedule
The Fundamentals of a Winning Campaign

Time	Course
Sunday	18-May
6:00 - 7:00	Registration
7:00 - 7:30	Welcome and Overview
7:30 - 9:00	Welcome Reception sponsored by Congressman Mike Conaway
Monday	19-May
8:00 - 8:30	The parts of a campaign
8:30 - 9:00	Nuts and Bolts of Getting Started
9:00 - 10:00	Demographics and Vote Goals
10:00 - 10:30	Break sponsored by Empower Texans
10:30 - 11:30	Voter Vault
11:30 - 12:30	Door to Door -- A to Z
12:30 - 1:30	Lunch hosted by Olsen & Shuvalov
1:30 - 2:30	Organizing a Phone Bank
2:30 - 3:00	Using Grassroots Events Effectively
3:30 - 4:00	3rd Parties and Coalition Building
4:00 - 4:30	Break sponsored by Wilson Research Strategies
4:30 - 7:30	Field Work : Door to Door for Brian Daniels
7:30 - 9:00	Dinner sponsored by Friends of Susan Combs -- 72 Hour and Victory
9:00 - 9:15	Home Work Assignment :   Door to Door Plan
Tuesday	20-May
8:00	Homework Due
8:00 - 8:30	Issue Research (Votes and Quotes)
8:30 - 9:30	Vulnerability Studies on you and your opponent
9:30 - 10:00	Break sponsored by Ryan Irwin and Associates
10:00 - 11:30	Survey Research
11:30 - Noon	Class work:   Reading a Survey
Noon - 1:00	Lunch hosted by Advantage, Inc.
1:00 - 2:00	Framing the issues
2:00 -3:00	Developing a Message
3:00 - 4:30	Earned Media
	Writing Press Releases
	Distribution/Getting Press
	Using the Internet Effectively
	Press Conferences and Using Visuals
4:30 - 5:00	Break sponsored by Targetpoint Consulting
5:00 - 6:30	Dealing with the Media
6:30 - 8:00	Dinner sponsored by Noble Strategic Partners -- Hispanic Outreach
8:00 - 9:30	Study Time
9:30 - 10:30	Presentation of Group Project : Message and Media
Wednesday	21-May
8:00 - 8:30	Creating a Paid Media Mix to fit the District and Budget
8:30 - 9:15	Basics of Broadcast Placement
9:15 -10:30	TV/Radio Production
10:30 - 11:00	Break sponsored by Anthem Media
11:00 - 11:30	Putting together a targeted campaign with Mail and Phones
11:30 - 12:30	Direct Mail Production
12:30 - 1:30	Lunch hosted by GOP Mail and Print
1:30 - 2:00	Importance of a Written Plan
2:00 - 3:00	Budget, Timeline and Setting Benchmarks
3:00 - 3:30	Making Everything Work Together
3:30 - 4:00	Break sponsored by Murphy/Turner and Associates
4:00 - 5:00	Role of the Manager/Handling the Candidate
5:00 - 6:00	Campaign Law -- Reporting and Ethics
6:00 - 6:30	Ballot Security
6:30 - 8:00	Dinner sponsored by Todd Smith & Associates -- Fundraising Basics
8:00 - 8:30	Group Project: Writing a Campaign Plan
Thursday	22-May
8:00 - 10:00	Presentation of Group Project : Campaign Plans
10:00 - 10:30	Break sponsored by JHL Company
10:30 - 12:30	Presentation of Group Project : Campaign Plans
12:30 - 1:30	Lunch hosted by Blakemore and Associates
1:30 - 3:30	Meet and Greet with Members, Candidates and Vendors